![]() Oakley was not an expert in car-sharing business since he was managing bar and restaurant and as such, Chase’s move to bring him to Zipcar showed her weakness in hiring teams and that could have contributed to the challenges that faced the company at its early stages. For instance, when she hired Oakley, she believed that the man could manage small details of her company. Mark, Chase’s brother was also working with another firm and could not get enough time to work for Zipcar.Ĭhase overlooked expertise and innovation when hiring because she felt that people were capable of doing better under her leadership. Given this reality, Danielson worked at night for Zipcar and during weekends thereby availing little of her expertise to the company. For instance, Danielson was an engineering expert whose services were needed by Zipcar, but she had a full-time job at Harvard (Ancona and Reavis, 2014). Some team leaders at Zipcar had other jobs and as such, they could not be fully available to use their expertise to help the firm to take off. However, Chase, the company’s co-founder did not make this consideration because she allocated much of her time and that of her teams in designing websites and raising money for investment. Building such technology required massive investment during the early stages of company’s life. Zipcar needed technology to connect people that wanted to use car-sharing services. ![]() As a result, the company failed to invest in building technology that could make it succeed. ![]() Zipcar’s leaders invested a lot of time on designing the firm’s website, formulation of pricing model and raising money for investment (Ancona and Reavis, 2014). Based on this discovery, the case reveals various issues that affected Zipcar, alternative solutions to the issues and proposed solutions as discussed below. Chase found that the company had generated small revenue than the founders had anticipated. Four months after the launch of the car-sharing start-up, its co-founder could not believe what she discovered about the firm’s financial performance. The authors note that the founders of the ventures were Robin Chase and Antje Danielson while the Jean Hammond was Zipcar’s first investor. The article is a case study of how the company was formed and the challenges it faced after its inception. In the article, “Robin Chase, Zipcar, and an Inconvenient Discovery,” Deborah Ancona and Cate Reavis give the account of the formation of Zipcar, a car-sharing company based in Cambridge, Massachusetts and Boston. Rationale “Robin Chase, Zipcar, and an Inconvenient Discovery” ![]()
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